ReThink Studio is a planning and design firm that specializes in transportation. Our team has expertise in architecture, urban planning, information technology, and entrepreneurial-thinking. We use a holistic approach to complex urban and political problems, generating smart yet simple solutions that change minds, unlock hidden potential, create new opportunities, and break new ground.
We work with private developers, transit agencies, architecture firms, and advocacy groups. Our company is based in New York City, but our reach and vision are global.
Jim Venturi is the Founder and Principal Designer of ReThink Studio and ReThinkNYC. Through his experiences in information technology, planning, and architecture, Venturi focuses on solving the infrastructural, social and economic challenges of transportation planning.
This holistic approach is reflected in both his work at ReThink Studio and his past work as a network architect, bridging analytical and creative assets by building early technology networks and developing software. Since the launch of ReThinkNYC in 2014, Jim has been recognized as a thought-leader in the fields of transportation planning, innovative design, and entrepreneurship.
Venturi’s work experience in architecture and urban planning comes from working with architects in his early career and teaching architecture students CAD software at Parsons School of Design. He gained further experience more recently from the production of Bob and Denise, a feature film in post-production about the renowned architects Robert Venturi and Denise Scott Brown.
Venturi is the 2015 recipient of the James Parks Morton Promise for the Future Award, which was given in part to recognize the ReThinkNYC project.
(212) 420‑9075 ext.240
Barry Caro joined ReThink Studio as a Political Strategist with a deep background in urban policy. He has served as chief policy advisor to mayoral candidates and various elected officials. Barry has also conducted independent research on the West Side Stadium project and the intersection of major urban redevelopment programs involving sports stadiums with underlying transportation infrastructure. Barry graduated from Princeton University with a Bachelor of Arts in History.
Cezar Nicolescu joined ReThink Studio as a Senior Urban Designer with demonstrated expertise in mobility planning, animation design, and art history. As an architectural designer, Cezar previously worked at Gachot Studios in New York, and Kilo Architectures in France and Morocco. He also worked as an archeological surveyor at the Villa Magna Archeological Excavation in Anagni, Italy.
Cezar graduated from the Rhode Island School of Design (RISD) with a Bachelor of Architecture and a Bachelor of Fine Arts. He also attended the Graduate School of Architecture, Planning, and Preservation (GSAPP) at Columbia University where he earned a Master of Science in Architecture and Urban Design. Since then, Cezar has continued to take on a varied assortment of research projects at Columbia University.
Lane Rick joined ReThink Studio as a Senior Project Manager with strong experience in architectural design, communication strategy, and stakeholder engagement. She is a co-founder of a Brooklyn- and San Francisco-based studio, Office of Things. Lane also writes about and draws things and ideas she finds interesting, including Times Square, Chinatowns, and storefront churches. Lane’s drawings have been shown at galleries in Shanghai, Toronto, New York, and Atlanta.
Lane graduated from Yale University with a Bachelor of Arts in Architecture and a Master of Architecture. She is a registered architect in the State of New York.
Senior Urban Planner
(212) 420‑9075 ext.234
Aurelie Barbier joined ReThink Studio as a Senior Urban Planner with over 13-years of professional experience in the field of planning. As a planner in Switzerland, Aurelie led various large-scale master plans for The World Bank and the French Development Agency (AFD) in European and Global South cities.
Aurelie graduated from the National School of Applied Sciences (INSA de Lyon) with a Master of Civil Engineering, and from INSA de Lyon-Urban Institute of the Middle East (IFPO) with a Master of Research in Urban Planning. Aurelie is also completing a Master of City & Regional Planning degree at Pratt Institute.
Editor, Strategic Planner
Daniel Roche joined ReThink Studio with a background in urban design, architecture, and journalism. Prior to joining ReThink, Daniel worked professionally for the Organization for Permanent Modernity in Brussels and as a project architect on a low-cost prototypical children’s library in Western Kenya. He was also part of a team that won a competition hosted by Volvo Buses in 2018 calling for innovative strategies for the company’s future.
Originally from Boston, Daniel graduated from an intensive Masters in Advanced Urban Design program at the Strelka Institute in Moscow, Russia. As a student, Daniel contributed to several publications, including Princeton University’s Pidgin Journal and Rice University’s PLAT, and worked as an editor for non-profit journalism outfits including Archeworks in Chicago.
Karim Ahmed joined ReThink Studio as a Feasibility Analyst with experience conducting detailed work on construction documents and shop drawings for various contractors and fabricators in New York. He has conducted architecture and urban design research in North Africa and Southern Europe, and also volunteers for an organization that provides aid to undocumented immigrants.
Karim graduated from The Cooper Union with a Bachelor of Architecture. He is a registered architect in the State of New York and a member of the American Institute of Architects (AIA).
(212) 420‑9075 ext.222
Yubi Park joined ReThink Studio as a Designer with experience working for architecture offices and boutique studios in New York on various urban-scale projects. He has co-authored and published a research project on stormwater management and urban resiliency.
Yubi graduated from Pratt Institute with a Bachelor of Architecture.